Communication

You’ve got an amazing product or service, but in today’s crowded online world, that’s only half the battle. What really moves the needle? The people you connect with along the way. When I recently sat down with the Susie Moon, she explained that she doesn’t just have a network, she’s woven a rich “tapestry of…

Gone are the days of relying on social media alone to market your business. As we head into low engagement season on social media platforms, it’s more important than ever to start diversifying your marketing strategies. With decreasing organic reach and unpredictable algorithm changes, smart businesses are expanding their marketing mix (and avoiding the headache…

Running a service business can feel a little like walking a tightrope these days. One wrong step – one month without enough clients – and suddenly you’re slipping on the wire, feeling like you’re about to fall. Many business owners rely solely on word-of-mouth referrals, which can feel like a safety net—until it isn’t. Today,…

As a business coach, I’ve encountered many entrepreneurs who excel in their field but struggle with the public-facing aspects of running a business. This is especially true for introverts who find themselves thrust into the spotlight as they grow their ventures. That’s why I was thrilled to chat with Angel Wilborn, a public relations navigator…